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Five Must-Read Books for Marketing Analytics Students

pinnellMike Pinnell graduated from the Crosby MBA program in December 2014 with a concentration in marketing analytics. He will work at DISH, accepting an offer with the company after an internship in which he provided insight into how customers use its self-service tools. Pinnell will live in Denver and looks forward to mountain climbing every weekend.
As I prepare to graduate, I have thought about what sparked my interest in analytics and which marketing analytics books helped me develop as an analyst. This list comes with a significant caveat, however: The field of marketing analytics changes so quickly that as soon as a book is published it is behind the times. To truly keep up, supplement these recommendations with sites like CIO for technology business news, Occam’s Razor for digital marketing news and strategies, Forrester for a blog run by analysts at various companies, Big Data University, and others. (more…)