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In 2020 the world will generate 50 times the amount of data as we did in 2011, according to an IDC Digital Universe study. In business, acquiring information isn’t the problem. Where the struggle lies is using that vast amount of data to make strategic decisions. It’s one thing to present an excel sheet to decision-makers, it’s another thing entirely when data is visually displayed in an eye-catching, engaging manner. That’s where Tableau comes in. Based out of Seattle, Washington, Tableau is a software that allows users to take large sets of data and easily create charts, graphs, and interactive lists. What once took hours to organize, takes minutes with Tableau.
Ever since I was in school, summer meant relaxation, traveling and spending time with family and friends… but this summer was different. I had an amazing opportunity to get real-life work experience in an analytics internship. I secured a position as a Programmatic Media Intern at Coegi, a media buying company that brings audiences and advertisers together through programmatic technology. I was excited and nervous, but aware that marketing analytics might not be the right professional path for me. Either way, I knew it would be a stepping stone to shape and strengthen my future.
Starting from Scratch
Getting an MBA degree in Marketing was a tough decision because I had no background or experience in this area. Originally from Gurgaon, India, I studied Electronics and Communications Engineering. Having worked with the biggest IT firms in the country, I had no skill set to prove my marketing analytics internship ability. Not only would it be hard for me to survive the MBA program, but also convince prospective recruiters on why I wanted to change my career path.
My first impression of Coegi came from their manager. I immediately noticed the passion in his voice when he spoke about their work, and how confident he was about their success and growth. That’s when I knew this would be a place where I could grow and realize my potential.
I joined Coegi as a Programmatic Media Assistant. I was trained on a plethora of tools to manage and optimize marketing campaigns of various clients. Within two weeks I was responsible for handling marketing analytics for entire projects. Not only this, I had discussions with my manager about my ambitions, hopes and struggles as he truly cares about my professional and personal growth. This place is a perfect example of a strong team dedicated to work towards a common goal. Everyone was welcoming and friendly, like a small family of ambitious and talented people who are not only dedicated towards their work, but also make a point to share knowledge and help as much as possible. (more…)
Piyashi Bhattacharyya is a first-year student in the Crosby MBA program. She is concentrating in marketing analytics. Originally from India, she has an undergraduate degree in computer science from Annamalai University and worked as an engineer before deciding to continue her education in the United States.
Last night I sat back and scrolled through the pictures on my Facebook timeline.
I had a smile on my face and a sense of joy. As these memories of the last six months appeared, all I could think about was how different my life would have been had I not made one of the best decisions of my life to study abroad and pursue an MBA at the University of Missouri.
OK, so all of that might sound cliché, but trust me, I gave it a lot of thought before referring to this decision as “one of the best” of my life.
Let’s look back beyond the past six months:
After interim Director Barbara Schneider introduces participants and Assistant Director of Admissions Kimberly Earnest provides details about the program, students and alumni share their stories. (more…)