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How to Prove Yourself in Marketing Analytics

Ever since I was in school, summer meant relaxation, traveling and spending time with family and friends… but this summer was different. I had an amazing opportunity to get real-life work experience in an analytics internship. I secured a position as a Programmatic Media Intern at Coegi, a media buying company that brings audiences and advertisers together through programmatic technology. I was excited and nervous, but aware that marketing analytics might not be the right professional path for me. Either way, I knew it would be a stepping stone to shape and strengthen my future.

Starting from Scratch

Getting an MBA degree in Marketing was a tough decision because I had no background or experience in this area. Originally from Gurgaon, India, I studied Electronics and Communications Engineering. Having worked with the biggest IT firms in the country, I had no skill set to prove my marketing analytics internship ability. Not only would it be hard for me to survive the MBA program, but also convince prospective recruiters on why I wanted to change my career path.

My first impression of Coegi came from their manager. I immediately noticed the passion in his voice when he spoke about their work, and how confident he was about their success and growth. That’s when I knew this would be a place where I could grow and realize my potential.

I joined Coegi as a Programmatic Media Assistant. I was trained on a plethora of tools to manage and optimize marketing campaigns of various clients. Within two weeks I was responsible for handling marketing analytics for entire projects. Not only this, I had discussions with my manager about my ambitions, hopes and struggles as he truly cares about my professional and personal growth. This place is a perfect example of a strong team dedicated to work towards a common goal. Everyone was welcoming and friendly, like a small family of ambitious and talented people who are not only dedicated towards their work, but also make a point to share knowledge and help as much as possible. (more…)

A Year of Experiences: An overview of the Crosby MBA 1st year

Noon ChayamitrNarisara “Noon” Chayamitr is a first-year graduate student at the University of Missouri-Columbia pursuing her Crosby MBA with emphasis in Marketing Analytics. Noon came straight from Bangkok, Thailand aiming to polish her global mindset in business and pursue her career in marketing and strategic.

Prior to my arrival at Mizzou, I  learned that the Crosby MBA Program is best known for its affordability, flexibility and warm-hearted faculty and classmates.

To my surprise, over the course of one year in Crosby MBA program, I not only received an excellent education from the classroom, but the Crosby MBA also gave me valuable opportunities and experiences that I wouldn’t be able to find in any classroom.

Venture Out Builds Confidence and Team

Venture OutRight before the semester started, the school held Venture Out, a team building activity session which requires students to work as a team to overcome the obstacle course. There, I got to know my future classmates and teammates better for the first time.

Venture Out Ropes CourseFor me, as an international student who barely knew anyone, I felt grateful for the opportunity to help make new friends and build up the confidence. It was very memorable and fun to be able to help each other work past all the obstacles and solve the problems.

Who would have expected rope climbing in a top MBA program?

You can see additional Venture Out photos here. (more…)

BSIE/MBA Mary Rudy is working toward her dream job

Mary RudyMary Rudy is currently earning both her Bachelor of Science in Industrial Engineering and her Crosby MBA. In her future career, she hopes to focus on the technical details to optimize systems and processes, and with her experience in the MBA  program, she wants to keep the overall vision of a company in mind. Currently, she serves as an Ergonomics Research Intern for University of Missouri Health Care.

When I was in high school and started to consider career paths, I struggled to find what would suit me. I knew how my brain worked based on my performance in classes. If you looked at my grades, I was best at math and science. I love to gather, analyze and interpret data. I love learning about how things work, and I get excited to explore theories and laws by solving proofs and equations. Choosing the Bachelor of Science in Industrial Engineering was a great fit for me. However, I have always been intrigued by business as well. From the excitement of making lemonade stands and candle stores when I was younger to later experimenting with my own T-shirt business, I knew I wanted to pursue the field of business as well. When I found out that Mizzou offers the 5-year Dual Industrial Engineering and MBA degree, I immediately knew this was the best option for me. I realized I would not be content with simply engineering or business; I wanted both.


Teaching Professional Development Fosters Leadership Abilities

Kyle Swartz, MBA Association PreidentMBA Association President Kyle Swartz is a second-year in the Crosby MBA Program pursuing a Marketing Analytics Certificate. In addition to maintaining a 3.9 GPA and leading the MBA student body, Kyle serves as a teaching assistant for “Professional Development in Business,” teaching two sections of undergraduate students.

After being admitted to the Crosby MBA Program, I received information that I had been selected to serve as a Graduate Teaching Assistant. Having never taught before, I was understandably nervous about the prospect of acting as an instructor for others. Furthermore, I was pursuing my MBA in order to learn hard skills in business analytics and finance because I did not have a background in these areas since my undergraduate degree is in biology. What would I be expected to teach?

Fortunately, the program was way ahead of me in this regard, and I was asked to teach a class called “Professional Development in Business,” which relied more on my qualitative abilities than my quantitative skills. In this course, I would be tasked with guiding undergraduate students through three areas of professional competencies that were established by the Trulaske College of Business.Trulaske College of Business Skills Chart

The first segment of the course focuses on the importance of individual performance as an initial step toward becoming a well-rounded professional. After looking within, and improving oneself, the class shifts to improving emotional intelligence and soft skills in social and team settings. Once the students have mastered how to be an effective member of a group, the capstone of the class is oriented around tactics that can be utilized to grow into an inspirational leader.

Through teaching this class, I have come to discover that not only was the course content applicable to me and my professional life, the experience I have gained from being an instructor has been extremely valuable in helping me develop as a leader. Here is a competency from each of the areas that I believe has applied most to me throughout my time as an instructor, organization leader, and MBA student:

Critical Thinking

Although this is a competency that was emphasized in my own undergraduate coursework, I believe it is a significant aspect of learning how to become a working professional. While difficult to instruct an individual on how to be a critical thinker, a thorough analysis of this process can serve to enhance one’s abilities, and to provide context for situations in which they should take a structured look at how they are making decisions before they decide to go “all-in” on a strategy.

Managing Conflict

In the context of the course, I stress the importance of conflict mitigation when working in a group. Due to much of the MBA curriculum being of a team-based nature, knowledge of this competency was extremely useful as I was becoming acclimated to the demands of the Crosby MBA Program and the stakeholders in my team. Assessing a conflict situation from a neutral perspective, or having the self-awareness to take a step back from the disagreement should it involve my own opinions, is a key step toward positive growth.

Servant Leadership

Rather than manage stakeholders in a “top of the pyramid” method, the concept of servant leadership emphasizes the sharing of power by a leader. I believe that using this approach can serve to enhance the whole of an organization, as it places ownership of projects to those in these subordinate roles. However, it is important that the leader maintains open communication in order to provide support when needed, as to ensure that people develop and execute to the fullest extent of their abilities.