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Top Blogs for Marketing Analytics News


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Whether you’re a marketing professional who works with big data every day or student who wants to knock an interview out of the park, you would do well to keep up with these blogs — though you first might want to build a foundation by reading these books. Want to learn even more? The Crosby MBA program offers a concentration in marketing analytics.

Finding quality information about marketing analytics is challenging, given that the field is emerging. Still, there are some blogs for marketing analytics that provide valuable resources to track the latest news in this field.

Web Analytics Blog

If you aspire to a career in online marketing and want a valuable resource in analytics work at the same time, Jump Digital has provided a terrific resource in their Web Analytics blogs. The writers post about 3 times a week and include valuable content on job trends, how to utilize online data to your advantage, and how to use the ultra-popular, awesome, free Google Analytics tool, among other things. A valuable resource that would prove valuable for any aspiring online analytics specialists.

Business Analytics

A blog started by a veteran SAP employee, Business Analytics tracks innovation in analytics and social media, including topics such as augmented corporate reality, collaborative decision-making, and social network analysis. A computer programmer and statistician at heart, Timo Elliott presents his personal views of the analytics world. Elliott presents a wealth of valuable information for your free consumption.

Google Analytics Blog

The official blog for the free software tool provided by Google, the Google Analytics blog outlines success stories of using its software as well as valuable tips and tricks of how you can best utilize one of the best web analytics tools on the market today. If you are thinking about obtaining a Google Analytics Individual certification, there’s no better blog to monitor.

Occam’s Razor

Author of best selling books “Web Analytics 2.0 “and “Web Analytics: An Hour A Day”, Avinash Kaushik gives you a best practices guide of how you should analyze data and track digital analytics through the most popular platforms available today. A highly experienced, knowledgeable writer who can give benefit to every analytics expertise level, from beginner to expert. Tons to offer while being concise.


If you find the subject matter particularly interesting, the field can be further explored by specializing with a concentration in marketing analytics offered by the Crosby MBA program.