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Five Must-Read Books for Marketing Analytics Students

pinnellMike Pinnell graduates from the Crosby MBA program in December 2014 with a concentration in marketing analytics.  He will work at DISH, accepting an offer with the company after an internship in which he provided insight into how customers use its self-service tools.  Pinnell will live in Denver and looks forward to mountain climbing every weekend.

As I prepare to graduate, I have thought about what sparked my interest in analytics and which books helped me develop as an analyst.  This list comes with a significant caveat, however: The field of analytics changes so quickly that as soon as a book is published it is behind the times.  To truly keep up, supplement these recommendations with sites like CIO for technology business news, Occam’s Razor for digital marketing news and strategies, Forrester for a blog run by analysts at various companies, Big Data University, and others. (more…)

Student Provides Advice About Making Study Abroad a Reality

Olivia Harrison departed for the Netherlands at the end of October.

Olivia Harrison is a second-year student in the Crosby MBA program. She became interested in studying abroad as an undergraduate, but the timing never seemed right.  When she heard she could travel internationally as an MBA student, she did everything she could to make it happen.  She hopes her insights will help others do this, too.

I can’t afford to study abroad.  It’s time consuming.  It’s a big commitment.  It will never work with my schedule.  Studying abroad is only for undergraduates.


With the right preparations, you can study abroad — even as a full-time MBA student.  The Crosby MBA program will help make it happen.


Top 10 Experiences During My Time in the Crosby MBA Program

Students get together outside of classes.

Kevin Nielson graduates from the program in December 2014.  Currently, he is studying abroad at the Maastricht University School of Business and Economics in the Netherlands.

As I prepare to graduate — having said goodbye a bit early because I am abroad during my last eight weeks in the program — I wanted to share some of my favorite experiences from my time in the Crosby MBA program.  These are just a few of the things I enjoyed over the past year, and they are in no particular order. (more…)

Humanities Degree Helps with Business Studies, Job Search

Roxanne Biggar grew up in Bonne Terre, a small town in Southeastern Missouri.  In 2008, she received a bachelor’s of arts degree in history from Washington University in St. Louis, where she also minored in art history.  She graduated from the Crosby MBA program in May 2014 with a concentration in management.  While in the program, Mrs. Biggar was the Intramural Chair of MBAA as well as a Crosby Ambassador and member of the Association of Trulaske Businesswomen, for which she designed the logo.  She now works in Kansas City as a pricing manager at YRC Freight.

A cornerstone of my interview preparation process involves trying to anticipate the questions an interviewer might ask.  I had an advantage over many of my friends because I knew there was one question I would get every time, “I see you majored in history, why?”  I loved this question. (more…)

Consulting Students Estimate Economic Impact of MU Athletics

Students Parker Leppien and Heather Webster present the findings of their consulting group.

Crosby MBA students in Gregg Martin’s consulting class work on teams to analyze situations confronting real-world organizations.  Teams have worked with MU’s Athletic Department over the years, building and developing a model to estimate the effect of the university’s sports programs on Columbia’s economy.  Recently the team from the Spring 2014 semester presented its findings.

The stakes were higher for Crosby MBA students Parker Leppien and Heather Webster this fall than they were for a typical presentation. (more…)

Student Discusses How Program Supports Emerging Women in Business

Krissy Tripp is in her first year at the Crosby MBA program.  Her concentration is marketing analytics.  She graduated from the Missouri School of Journalism in 2011 with a degree in Strategic Communication.

Choosing to get an MBA as a young female can be daunting.  When I decided to apply to the Crosby MBA program, I was newly engaged and working as the digital projects coordinator for a newspaper group trying to break into the digital marketing business.  I knew I had to make a change when one of my favorite colleagues launched The Riveter.  I wanted my life to be more than a 9 to 5 with a house in the suburbs, and this was exactly the inspiring kick in the derriere I needed to do something about it. (more…)