Rajesh Gontu, Crosby MBARajesh Gontu is a first-year Crosby MBA student earning the Marketing Analytics Certificate. Before coming to MU, Rajesh worked as a software engineer at Altair, utilizing his Master of Science in Mechanical Engineering from the Indian Institute of Technology, Bombay.  Since entering the Crosby MBA Program, he has served as a Graduate Research Assistant, conducting in-depth market research for ReadToHear LLC. He hopes to apply his analytics skills to a fast-paced multinational or startup firm. It goes without saying that he has a rock star level LinkedIn Profile. 

As we know, there are a ton of articles on what to do and what not do on LinkedIn. From “4 ways to become relevant on LinkedIn,” to “7 tips to Rank #1 on LinkedIn,” and “Five LinkedIn tricks to boost your site rank,” the lists are exhaustive. So how useful is an additional article on LinkedIn? Instead of writing, “6 reasons why you need to read this article about LinkedIn,” I will let that be a question for you to answer.


1. Personal Identity and LinkedIn Profile

In this professional personal branding site, the most important part is the LinkedIn profile photo. A survey from British social media consultancy, LinkHumans, reveals that adding a profile photo could increase the page views by 14 times. I heard that quite a lot of times. But what is surprising is this. An eye-tracking research study from The Ladders found that, 19% of the recruiter’s scanning time is spent on profile picture.

You can refer to this study by PhotoFeeler to understand what elements of a profile photo convey likeability, competence and influence. Next in prominence to the profile photo are the summary and headline which directly affect the rank in LinkedIn search. It is not only important to rank high in the search but also to be relevant. As informative as generic keywords are, they can be quite dangerous for anyone’s personal brand. Motivated, passionate, creative and responsible are among the most overused buzzwords in LinkedIn. It is just like deciding the name of a website or company, product etc.

If I have a laptop company and the domain URL is I do not have a brand, though I may get millions of page views.

On the other extreme, if the URL is, it is hard to find the site in a search, unless it is already a brand. The optimal keywords for the LinkedIn summary lie in the middle of this range.

Too generic or too specific: both are detrimental. Customizing the LinkedIn URL is like choosing your Twitter handle. I don’t see any reason why one should tweet with an illegible handle. (more…)

How Being a Student-Athlete Aided in Preparation for the Crosby MBA Program

Brittany Conley, MBA

Brittany Conley is a first-year Crosby MBA student studying Finance and working as a graduate teaching assistant. She plays for the Missouri Tigers soccer team where she consistently achieved SEC Academic Honor Roll status among other honors. In the past, Brittany has been the Development Intern for  Tiger Fund Scholarship and a Leasing Professional for Mystique Management Group.

Playing soccer has undoubtedly been a vital part of my life for the past fifteen years. At the age of seven, when I began this journey, I did not yet have the foresight necessary to completely fathom all that this game could and would afford me. Simply put, I thought of the game as a stress reliever, or time throughout the day to focus on a game that I loved—and nothing more or less. However, this notion came to be far from the truth.

Not only have I learned the value of honing certain intangible skills, which I’ll later discuss, I’ve also gained a better sense of how to apply these skills in any given scenario – on the field and, most importantly, off the field. I’ve retained a tremendous amount of soft skills that have an impact on my everyday life, whether in rallying my teammates to victory over our opponents, or in coordinating with my classmates in the Crosby MBA Program to meet deadlines and complete tasks. (more…)

Staying politically informed as an MBA student

Thomas Woelfel, Crosby MBACrosby MBA second-year student Thomas Woelfel is studying Finance to complement his Sport Business Management degree. Passionate about a career in the business of athletics, Thomas has held business internship or volunteer positions for the University of Arkansas Athletics Department, University of Missouri Athletics Department, Game Face, Inc., The Missouri Valley Conference, Rawlings Sporting Goods and the St. Louis Sports Commission. He currently serves as the Special Revenue Director for the MBA Association and a graduate assistant in the Trulaske College of Business Professional Development Program. He strongly believes all Americans should stay informed, so you can often find him scouring a newspaper or watching the latest CNN report. 

Every four years Americans flock to the polls to cast votes for what they believe to be one of the most important jobs in the world, if not the most important: President of the United States. 2016 is one of those years, and the interview process between hopeful presidential candidates and the people has begun.

It’s tempting to ignore the slew of candidates since elections aren’t until November, but the primaries are an important part of the process. No matter which side of the aisle you fall, it is important to pick the best candidates possible for the general election. Why? There are many challenges facing America, and every candidate has his or her own ideas on how to solve these challenges. How these candidates plan to solve everything from economic inequities to immigration reform and foreign policy will be heavily scrutinized over the coming months. As future business leaders, we have a duty to stay informed on these issues that so greatly affect our communities, businesses and lives. (more…)

BSIE/MBA Mary Rudy is working toward her dream job

Mary RudyMary Rudy is currently earning both her Bachelor of Science in Industrial Engineering and her Crosby MBA. In her future career, she hopes to focus on the technical details to optimize systems and processes, and with her experience in the MBA  program, she wants to keep the overall vision of a company in mind. Currently, she serves as an Ergonomics Research Intern for University of Missouri Health Care.

When I was in high school and started to consider career paths, I struggled to find what would suit me. I knew how my brain worked based on my performance in classes. If you looked at my grades, I was best at math and science. I love to gather, analyze and interpret data. I love learning about how things work, and I get excited to explore theories and laws by solving proofs and equations. Choosing the Bachelor of Science in Industrial Engineering was a great fit for me. However, I have always been intrigued by business as well. From the excitement of making lemonade stands and candle stores when I was younger to later experimenting with my own T-shirt business, I knew I wanted to pursue the field of business as well. When I found out that Mizzou offers the 5-year Dual Industrial Engineering and MBA degree, I immediately knew this was the best option for me. I realized I would not be content with simply engineering or business; I wanted both.